Upgrade Your Social Media Visuals

Social media graphics, when done right, will positively aid in your brand’s growth on all channels.

Great graphics can help your audience process, understand, and retain your overall brand message better.

The problem is, at some point, it can get tricky to keep a good variety of visuals on your social media platforms.

And this will run the risk of having potential customers scroll right through your posts no matter how great your design is.

Making sure your followers are cycling through different types of graphics is important to break the monotony of your online visuals.

And that is why in today’s blog post, we’re going to go through different social media graphics ideas.

You can cycle through these ideas to maximize the visual side of your social media management.

Here we go!

1.   Product feature graphics

Examples:

Product feature graphics are perfect to highlight the things you’re selling or the service you’re offering!

These can be lifestyle images with minimal editing, photo manipulations through Photoshop and/or Canva!

These can also be product or service images incorporated in a designed layout with some text in it, a sale graphic, or simply high-resolution on-site photos of the services that you offer.

It’s important to note that whatever type of product or service feature graphic you want to do, you make them using quality images with no blur.

You’ll also want to avoid using poorly lit images to use on your graphics.

2.   Poll graphics

Examples:

Next on our list of social media graphics ideas are polls.

These invite your audience to directly interact with your post and to share their thoughts with you! This is valuable on so many levels

These could be “Would you rather” polls, “Yes or no”, or trivia questions and the like. 

For poll graphics, you don’t have to make them look too fancy.

Just be sure that your poll question and option for answers are easy to read, and the design is visually inviting for them to engage with.

3. Infographic posts

Examples:

Infographics are powerful visual tools that allow people to easily consume information.

When done right, they can be used to create awareness about your brand’s advocacies.

As well as what sets you apart from your competitors and why your brand can provide value or solutions to the pain points of your audience.

Given the nature of infographics, you’re most likely going to end up using more text than you usually do with your other visuals.

This is why it’s important that you’re using:

• proper typefaces,

• font weights, and

…accompanying your information with attractive illustrations or pictures that compliment your brand’s style. 

4. Reviews

Examples:

89% of consumers make the effort to read online reviews before making a purchase.

This is why showcasing verified customer reviews on your feed can greatly help in increasing credibility…

…and encouraging potential customers to trust your business. 

When you do feature reviews, you can either copy and paste the whole review.

Or for longer ones, quote snippets from it to use for your graphic.

Also, on an interesting note, slight imperfections in a review seem to hold more power over readers…

…with more than half of consumers saying that reviews stating minor issues seem more authentic to them.

In fact, 3 out of 5 consumers say they will continue to do more research if they see that a product only has perfect, five-star reviews.

5. FAQs

Examples:

Moving on to our list of social media graphics ideas are FAQs. FAQ stands for frequently asked questions.

These types of posts enable you to deal with specific questions that your audience has about your brand.

This is a great way to reach out and connect with your target audience.

With graphics that accompany FAQ posts, you only need to add your featured question in your graphics – with the goal of catching your audience’s attention.

You can optionally add a small portion of your answer to your graphic.

But if the answer to your FAQs is more than one or 2 sentences long, you’re best leaving the answer to the Frequently Asked Question in the post’s copy.

This is to avoid overcrowding your graphic causing your target audience to skip your post entirely.

Takeaways

All of the graphics we’ve mentioned today can be done in still graphic format or as moving videos.

What’s important is that, you don’t overdo one type of graphic consecutively!

And that you’re keeping a good variety of different brand-related visuals in your feed. 

Now with these social media graphics ideas in the bank, you’re ready to create more visuals for your social media marketing!

And if you need more help with your graphics or social media channels, check out our services!