Does Instagram Grid Aesthetic Still Matter in 2022?
Like any other current trend, social media is constantly evolving and changing, and it can be hard to know where to focus your efforts to grow your online presence. Grid aesthetic may not matter like it used to, but your page may still benefit from the pattern and a defined purpose. In this post, we will go over the pros and cons of focussing on your Instagram aesthetic, reveal new trends that you can follow in 2022 to bring more attention to your page, and give you our final thoughts on whether grid aesthetic matters in 2022.
Pros of an Aesthetically Pleasing Instagram Feed
An aesthetically pleasing feed on Instagram helps your brand stand out and allows your new posts to be instantly recognizable to your followers on their feed or stories.
You are more likely to gain new followers when a potential follower can instantly see your brand identity and can decide whether they want content like yours to show up on their feed in the future.
Having a clear brand image and unified feed makes it harder for other pages to copy your aesthetic.
Cons of an Aesthetically Pleasing Instagram Feed
Organizing your grid photos can be time-consuming, and this is not usually the best return on investment of your time.
Instagram has announced they are focusing more on their video features in 2022. Therefore, your followers won’t even necessarily even see the cover images for your Reels unless they go to your profile directly.
As social media trends move away from heavily editing photos and filters into a more natural approach, an aesthetic grid may feel a little outdated and ‘too perfect’. Instead, a more organic feed may appeal to the general population looking to see more authentic influencers and brands on their feed in 2022.
Instagram Grid Trends to Focus on in 2022
Daily Lives
The days of highly edited, unrealistic content are out the window. Instead, Instagram users want to see that you are just like everyone else. People tend to genuinely follow real influencers more because they think they can relate to them, which increases the know, like, and trust factor.
It doesn’t matter what part of your day you share. In fact, the more ordinary, the more your viewers are likely to relate and engage with you. So, for example, you could share a snap from your walk with your favorite quote, your morning cup of coffee, or share the behind-the-scenes of your workday.
Overlay text onto pictures
You may think this would not be a trend on social media. When social media began, text on feed photos was not a look. However, it has become popular in recent years as images with text are highly sharable. As users worry less about their feed, more brands and influencers are starting to use this as an element on their page.
Reels
As mentioned, Instagram shows a considerable bias towards video content in 2022. The Instagram algorithms push Reels as they hold their viewers' attention. Therefore, if you should capitalize on this feature to succeed on this social media platform.
So, Does Grid Aesthetic Still Matter in 2022?
In 2022 there is no longer a need to have a highly aesthetically pleasing grid. And creating a pattern for your grid takes a lot of time away from your business. Therefore, it may be better to follow other trends and worry less about the aesthetic of your page. However, you shouldn’t completely neglect your brand image just because aesthetics don’t matter as much as it used to. If you are interested in developing a social media strategy, read our handy step-by-step guide on the NOAH blog. Without blowing our own trumpet, it’s got all the info to help you kick start your Instagram plan in 2022!
