The Best Social Media Platforms For Small To Medium-Sized Businesses

With so many social media platforms out there, it can be hard to choose which ones are best for your small or medium-sized company. The options seem endless, and each promises to serve a different goal. For example, some platforms offer an insight feature to help you analyze your content, some allow you to post both video and static images, and some target different groups. Therefore, there are several factors to consider when choosing the best social media platforms for your small or medium-sized business. To help you decide, here are our top 5 choices! 

Best Social Media Platforms (in no particular order) 

1. Facebook

Any company, small, medium, or large, should always take advantage of the resources available through Facebook (the parent social media platform under the new umbrella named Meta). With Facebook, you can easily advertise to localized audiences and interact with your community. Additionally, you can use Facebook to direct potential customers to your shop or website and even receive booking inquiries through Facebook messenger. 

Don’t forget that you will also need a business Facebook page if you plan to use Instagram for business.

2. Instagram

Instagram makes it easy for your potential customers to learn more about your company, your ethics, and see more of the behind-the-scenes of your business or product tutorials. Instagram also gives you the ability to set up shop right on the site or easily link to your webpage through your profile. Pretty neat! You can learn more about setting up your Instagram shop here.

Instagram is a fantastic platform for any business that sells directly to consumers and can help you get your brand name out there. We also like to think of Instagram as your digital store front. This is where people learn about your brand identity and verify how legitimate your business really is.

3. YouTube

YouTube can also be an excellent social media tool/asset for companies as they grow and expand. By utilizing long-form video content you can share your knowledge and find an audience who shares your brand’s beliefs. 

Unlike Instagram, Youtube is an Evergreen platform, meaning your content could stay relevant for years after publishing. YouTube will also give you the ability to share these videos on other social media platforms that you may use, such as a company blog. 

4. Twitter

Twitter is an easy-to-use platform that has the potential to reach a lot of different people because of the site’s ‘real time’ nature. Twitter is also a great way to communicate directly with your audience and hear useful feedback about your product or service. If you can use Twitter frequently, it could be highly beneficial for your company's customer satisfaction and growth. 

5. TikTok

Although TikTok is more of the new kid especially compared to the other apps on this list, such as Facebook, which has been around since 2004. However, despite being new, TikTok grew at an astonishing rate of 325% in 2020, and user time has surpassed all other apps, including Facebook. 

Tiktok is a short-form video-sharing platform that offers a higher discovery potential than most other social media sites. By 2020 TikTok had 1 billion active users, the majority of which were under 39 years old. Therefore, TikTok is the best social media platform for marketing your business if your target audient is among gen X, millennials, or gen Z. However, just be prepared to have to make a lot of content as your account will thrive with 2-3 new videos per day. 

Summary

Now you know how to choose the best social media platforms for marketing your business! Social media may seem overwhelming, especially if you start from scratch as a small to mid-sized company, but it doesn’t have to be. Starting is the hardest part. However, if you take it step-by-step and learn more about what each platform can do for you and how you can better utilize them. 

If you’re ready to start reaching more potential buyers through the internet than you could ever dream of targeting through traditional advertising, check out the NOAH plans and courses today to see how we can help you if you are feeling overwhelmed and want to make the most of these social media platforms. We can’t wait to welcome you into the NOAH squad!