Our Favorite Video Editing Tools for IG Reels and TikTok

In order to improve your Instagram and TikTok engagement, you have to be able to utilize the features that they are pushing, which means following trends and keeping up with the ever evolving algorithms.

Short form video content is EVERYTHING these days, and it’s not going anywhere. So buckle up sister! It’s time to talk IG Reels and TikTok videos.

You want to be able to make these videos engaging, entertaining, and educational (as with all of your social media content). However, creating videos that capture the attention of your ideal customer can be hard to do since most of us aren’t professional video editors or film directors. Have you ever felt like you needed an internship with Martin Scorsese to be successful on TikTok after watching a few? If you have, don’t worry - we’ve been there too. BUT the great news is that you, yes YOU, can learn to do everything you see on IG Reels and TikTok. It’s simpler than meets the eye!

Our Favorite Free Video Editing Tools:

Instagram and TikTok

Instagram and TikTok have built-in software for your video editing when you create a reel or a short video. These tools are some of the easiest ways to edit your video as everything is there for you, ready to go, including the music, filters, text, and other features. Then all you need to do is hit publish, and you’re away! 

These features are also free for all Instagram and TikTok users. The only downside to this is that the elements can be limited, and sometimes the features get overused by other users. Therefore, it can be harder to stand out. But hey, if it isn’t broken, why fix it? 

InShot

This is an app we use every day here at NOAH to edit Instagram Reels and TikToks!

This is a powerful all-in-one video editor and video maker with professional features. Add music, transition effects, text, emoji, keyframe, slow motion, make video collage, blur background and etc!

iMovie

iMovie is also a free tool available to Apple iOS users. You can do a lot with your videos, and it is easy to use. You can use the variety of music available to their customers. Explore what iMovie has to offer on their app and you should be a pro at using this tool in just a few hours. 

Additionally, iMovie is a fantastic way to enhance your video editing skills, especially if you hope to move on to using more complex systems such as FinalCut Pro or Adobe Premier Pro. 

Splice

This is another mobile video editing app we use regularly for IG Reels and TikToks!

It has all the power of a desktop video editor—in the palm of your hand. Create and share videos wherever you want, whenever you want, in just a few taps. Splice’s remarkably intuitive look and feel makes video editing accessible to everyone. Powerful editing tools aren’t just for pros. Amateurs looking to shoot, edit, and share can create something spectacular in next to no time.

WeVideo

WeVideo work to make their video editing tool as easy to use as possible and make it so that you can easily collaborate when editing reels on their app. 

They provide their customers with images and videos free of use to add more sparkle to the video. So depending on what you are looking for out of your video editing app, WeVideo might be an excellent option.

Videoleap

Videoleap offers both a free and paid service. So you can try out the free version and see how you get on! 

Their user-friendly app makes it easy to cut very lengthy videos into a snappy edit. Plus, you can overlay text, photos, or other clips to the main video. Upgrade to the paid version to take advantage of the extra features, such as the freezeframing tool. 

Our Favorite Paid Video Editing Tools:

Offeo 

Offeo offers one of the best video editing tools on the market. You pay a one-off lifetime fee, and then you have access forever. The only thing that you have to do is upload an image, and then you are given a million different creative opportunities. Simply select the one that best suits your needs. It is simple, straightforward, and easy to use.

Promo

Promo is a fantastic site for companies looking to develop videos and reels for promotional purposes. You can create many different types of video templates through Promo because you can customize the video to your liking and business goals.

Although it is a pricey subscription-based app, it does allow you to save time by creating a promo video in minutes (as opposed to hours on free tools to achieve the same results). It will lead to more traffic to your site, to your page, and then directly to more sales. 

Get Experimenting!

Have fun with these video editing tools, and good luck with your phone memory handling all these video editing apps you want to try, haha! 

As you can see, there are many different options for creating and editing videos to post on social media. Each tool will have a slightly different interface, and you may find you get on better with certain apps. So consider that and choose an app that works for you and your company! If you still need social media management assistance, check out the packages at NOAH to see how we can help you with your brand’s social media strategy and help you create content that aligns with your business. 

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