Why You Should be Repurposing Content on Instagram
What is UP social media managers and small business owners?! Today we’ll be chatting about repurposing content of Instagram. Is this good? Bad? Inbetween? We all know that Instagram thrives on high-quality posts and lots of engagement. Because of this, you can’t pump out lack-luster content and expect good engagement.
However, shooting and editing IG content can be a lengthy process, and you may find that you just don’t have the time or resources to fill your social media schedule consistently and keep the same quality all of the time. That’s where repurposing content comes in! Here are a few reasons you should consider repurposing more content on your Instagram.
3 Reasons to Repurpose IG Content
It saves you time and energy
As you probably know, creating content can take longer than it seems from a viewer’s perspective. Therefore, repurposing content can help you increase your output and your reach without the additional hours spent creating the content. Leaving you more time to pop on your IG stories, focus on your business, engage with your followers and plan new content.
Repetition promotes liking
Studies have repeatedly shown that people remember and even prefer things they are familiar with over novel things. So use this phenomenon to your advantage and post content more than once to increase familiarity with your brand.
It increases reach and engages your audience
Repurpose your content to reach a new audience with the same interests as your existing audience who prefer to consume content in an alternative way.
Everyone has their preferences as to how they like to consume content. For example, some people like long videos with lots of visual elements, whereas some want something they can absorb in no time, and some enjoy good audio. So try and use a mix of content styles so you can reach more people.
Remember!
Repurposing content on Instagram is not the same as reposting the same content you have already published. Reusing the same content in a ‘copy and paste’ way is a sure-fire way to bore your audience and lead to lower engagement over time. So instead, put your creative hat on and start discovering new ways to repurpose content on Instagram.
