Why Organic Social Media Should Be the Top of Your Marketing Strategy and Sales Funnel
In today's digital age, social media has become an integral part of every business's marketing strategy. However, not all social media marketing is created equal. While paid advertising on social media can be effective, organic social media should be the top of your sales funnel. In this blog post, we'll explore why organic social media is so important and how to make the most of it for your business.
The top of every sales funnel and marketing strategy begins with awareness that morphs into interest. 37% of consumers find inspiration for purchases on social media. Social media offers you an audience primed to buy. All you have to do is get your content in front of them, and see if they bite.
First of all, let's define what we mean by organic social media. Organic social media refers to the content that you post on your social media accounts without paying for it to be promoted. This could include posts, stories, live videos, and other types of content. Organic social media is an essential part of your sales funnel because it is the first touchpoint that potential customers will have with your brand. It's also the perfect opportunity to build trust, credibility, and a relationship with your audience.
Here are some reasons why organic social media should be the top of your marketing strategy and sales funnel:
#1: It's cost-effective
Organic social media is a cost-effective way to reach your audience. While paid advertising can be effective, it can also be expensive, especially for small businesses. Organic social media, on the other hand, is free to post, and you can reach a large audience without spending any money.
#2: It builds trust
Organic social media allows you to showcase your brand's personality and values. This can help build trust with your audience, which is essential for converting them into customers. By creating valuable content that resonates with your audience, you can establish your brand as an authority in your industry.
#3: It's great for customer engagement
Organic social media is a great way to engage with your audience. By responding to comments and messages, you can create a sense of community around your brand. This can help foster brand loyalty and encourage customers to share your content with their friends and family.
#4: It can drive traffic to your website
Organic social media can also drive traffic to your website. By including links to your website in your posts, you can encourage your followers to visit your site and learn more about your brand. This can lead to increased sales and conversions.
So, how can you make the most of organic social media for your business? Here are some tips:
#1: Know your audience
To create content that resonates with your audience, you need to know who they are. Use social media analytics to understand your audience's demographics, interests, and behavior. This will help you create content that they will find valuable and engaging.
#2: Create valuable content
The key to success on organic social media is to create content that your audience finds valuable. This could include educational content, behind-the-scenes content, or entertaining content. Whatever type of content you create, make sure it aligns with your brand's values and personality.
#3: Be consistent
Consistency is key when it comes to organic social media. You should post regularly and at times when your audience is most active. This will help you stay top of mind and build a loyal following.
#4: Engage with your audience
Finally, make sure to engage with your audience. Respond to comments and messages, ask for feedback, and create a sense of community around your brand. This will help build trust and loyalty, and encourage your followers to become customers.
In conclusion, organic social media should be the top of your sales funnel because it's cost-effective, builds trust, is great for customer engagement, and can drive traffic to your website. By creating valuable content that resonates with your audience, being consistent, and engaging with your followers, you can make the most of organic social media for your business.
If you have a great following on social media and your videos are getting high views but none of that is converting into sales, that means you have a breakdown somewhere further down your sales funnel. Maybe your website is messy or your checkout system is difficult to understand. If you need help analyzing your digital sales funnel, we can help. Reach out here to learn more.
