Which Social Media Platforms Does Your Business Need?

Social media has become an essential tool for businesses to connect with their customers and promote their products or services.

However, with so many social media platforms available, it can be challenging to determine which ones are the best fit for your business. In this blog post, we will explore the most popular social media platforms and help you determine which ones your business needs.

We strongly believe that businesses should concentrate their efforts on the platforms where their target audience primarily lives and engages, as it will yield the highest return on investment.

See the platforms we suggest most often to our clients below:

1. Facebook

   • Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users. It is an excellent platform for businesses to connect with customers, promote their products, and build brand awareness.

   • Facebook also has a robust advertising platform that allows businesses to target specific demographics and interests. We suggest sharing information, photos, videos, and other news about your business on this platform while you grow your following through targeted ads.

2. Instagram

   • Instagram is a visual platform that is perfect for businesses that have a strong visual component to their brand, such as fashion or beauty companies. With over 1 billion monthly active users, Instagram is an excellent platform for businesses to showcase their products and engage with their audience through visually appealing content.

     • 90% of Instagram users follow a business profile.

     • 83% of Instagram users use the platform to discover new products and services.

     • 80% of Instagram stories that contain a call to action perform better.

   • The above stats prove that businesses reach audiences on Instagram and it’s going to be a LONG time before that changes

3. Twitter

   • Twitter is a platform that is perfect for businesses that want to share quick updates and connect with their audience in real-time. Twitter is all about conversations and connections. Tweet to share company news and product launches. Practice good customer service by responding to tags.

   • With over 330 million monthly active users, Twitter is an excellent platform for businesses that want to join in on trending conversations and showcase their brand's personality.

4. LinkedIn

   • LinkedIn is a platform that is geared towards professionals and businesses.

   • LinkedIn has evolved from a job search platform to a social network for working professionals. It is the best social platform for lead generation (better than both Twitter and Facebook combined).

   • With over 740 million members, LinkedIn is an excellent platform for businesses to connect with other businesses, recruit employees, and establish themselves as thought leaders in their industry.

5. YouTube

   • YouTube is a video-sharing platform that is perfect for businesses that want to create video content to promote their products or services. It is Great for longer, more in-depth video content (but YouTube Shorts now also compete with TikTok and Instagram Reels).

   • Fun fact - YouTube is the second largest search engine in the world after Google. On mobile devices, YouTube reaches more adults aged 18-24 than any TV network. With over 2 billion monthly active users, YouTube is an excellent platform for businesses that want to reach a large audience through video content.

6. TikTok

   • TikTok is a newer social media platform that has gained immense popularity in recent years, particularly with younger demographics. It is a short-form video platform that is perfect for businesses that want to create fun and engaging content to promote their brand. With over 1 billion monthly active users, TikTok is an excellent platform for businesses that want to reach a younger audience.

   • If you master your SEO, TikTok can be great for brand awareness as your videos will pop up on users’ “For You” pages. TikTok is also working to launch in-app commerce (like Instagram and Facebook). This will make it more convenient for users to make purchases from your business directly in the app.

7. Pinterest

   • Pinterest is a great platform to sell a product—especially if it’s an aesthetically beautiful one. The app offers product tags and prices with links so you can generate traffic to your website.

   • Key Facts: 5.6% of all people on Earth use Pinterest. Amazon refers the most web traffic to Pinterest. It is equally popular in rural areas. 68.1% of Pinterest traffic is through direct search. Shoppers on Pinterest spend more per month than users on other platforms.

Choosing the right social media platform for your business depends on your target audience and the type of content you want to create. It's essential to have a presence on the platforms that your target audience is most active on and to create content that is engaging and relevant to them. By using the right social media platforms, businesses can connect with their audience, promote their products, and establish themselves as thought leaders in their industry.

Still unsure which social media platforms would best suit your specific business? Schedule a consultation with us and we can guide you through the platforms that will lead to the greatest return on investment. Contact us here!