Your Guide to a Successful Holiday Social Media Marketing Plan

The holiday season is knocking on our doors, and you know what that means - it's the perfect time to amp up your social media marketing game! In this post, I'll be spilling alllllll of the tea on how to prepare your holiday social media marketing strategy, and I’ll even sprinkle in some extra tricks to make your season xtra merry!

1: Set the Stage

First things first, let's set the stage. Have a clear goal (or goals!!) in mind. Whether it's skyrocketing sales, boosting brand visibility, or building a buzz around your business, having a goal in your pocket is key.

2: Link it Up for Easy Shopping

Remember, 75% of purchases start via the power os social media these days. So, make it a breeze for your potential customers to shop. Incorporate hyperlinks, tap-to-shop, and swipe-up features in your social media posts and stories to enable easy access to online shopping. The more seamless it is for a potential customer to shop, the more likely they are to make a purchase.

3: Get the Scoop on Your Audience

You HAVE to know your audience better than you know your favorite Christmas movie (mine is Elf 🤷‍♀️). Who are they? What are their needs and wants? What do they love during the holiday season? Where are they getting coffee/breakfast? What are their hobbies? What are they willing to spend money on? Understanding your audience is essential to building a strategy that works.

4: Trend Spotting

Holidays come with trends, and trends are golden. Keep an eye out for what's hot this season in your industry. Trust me; it's like finding that rare shiny Pokémon.

5: Deck the Content Halls

Time to get creative with your content! Go all out with holiday-themed posts, stories, and videos. Make it feel like you're bringing the holiday cheer right into their feed.

6: Schedule it Right

Use nifty tools like Planoly or Loomly to plan your holiday content in advance. You can even set the exact time you want your posts to go live. That way, you can free up your schedule for other important tasks.

7: Show Love to Your Community

Give your followers a little treat, like extra promotions or a personalized note in their packages. It's like saying, "Hey, we appreciate you!" And, guess what? It often leads to user-generated content, which can make a big impact on potential buyers.

8: Reviews and Engagement

Good reviews are pure gold. Encourage your customers to leave positive reviews on platforms like Google, Yelp, Facebook and Amazon. You can sweeten the deal with a discount code for their next purchase. Trust me, it works like a charm.

9: Paid Advertising

Invest in some paid advertising that lines up with your holiday strategy. Social media ad platforms have some fantastic tools and targeting options that can help you reach the right people.

10: Get Everyone in the Game

Keep your audience engaged by running holiday-themed contests and giveaways. It's like throwing a holiday party for your followers, and who doesn't love a good party?

11: Measure Your Wins

You want to know if your plan is working, right? Keep an eye on key performance indicators like website traffic, engagement rates, conversion rates, and sales. It's like checking your holiday wish list to see what you've got.

12: Loyal Fans are Forever

Set up a loyalty program. Reward those repeat customers with points and exclusive deals. Keeping them coming back is like having a gift that keeps on giving.

13: Mobile-Friendly Website

Don't forget to spruce up your website. Clear copy, clickable links, and easy navigation make it more likely for viewers to turn into customers. And remember, nearly 70% of people shop from their phones, so it's got to be mobile-friendly. Fit Small Business notes that, “Some of the impediments to mobile shopping are security concerns (42%), pages and links being too small to click (67%), interruptions from messages, apps, and other programs (36%), and difficulty finding what shoppers are looking for (36%).”

Planning now will save you when the holiday season finally hits. Want some expert help to make it truly epic? We’d love to help you out! Just click this link to get started - Noah Social. Let’s sprinkle some social media magic on your holiday season! 🎅📱✨