Social Media Marketing Tips You Can’t Grow Without

5 tips to grow your social media following and create content that converts

If you’ve landed on this blog post, you’re probably taking the first steps to launch your brand's social media strategy. This can feel overwhelming at first, but TRUST ME it does get better. Remember - everyone started at zero, just like Drake!

The secret to a great social media strategy is working smarter, not harder.

To make Instagram work for your business, following some best practices can help you get ahead of the game. This involves steps to grow your brand visibility on the platform, gain new followers and drive audience engagement.

Here are 5 tips to help grow your social media accounts and increase your brand's overall KPIs. Get ready to maximize outreach and help your brand stand out!

Tip #1: Post consistently and experiment with the algorithm.

Now this one sounds self-explanatory, but it's a non-negotiable. Put yourself in the shoes of your consumer. Consistency is what helps you build a relationship with the brands you follow, right??

If you want to set yourself up for positive engagement and an active following. The first step is to be consistent and reliable with your content.

The more high-quality posts you are pushing out, the more likely you are to get high exposure rates. A+B=C, ya know?

Now, don’t take this the wrong way, and neglect the quality of your content. This is just as important! Create a schedule that’s realistic, and stick to it. You don’t want to be spammy, but you do want to be active with your followers.

It’s also important to experiment with post-times. Think about your target audience. What time are they the most active? Experiment with this. Once you find something that works, stick with it. Consistency is key, and it builds your credibility.

Tip #2: Share content that gives value to your audience.

People choose to follow you because of what you’re giving them. There's no other way to spin this. People follow you because of what you are giving THEM. They all care about themselves and what they are getting. Trust me.

Whether it’s trendy aesthetics, informative captions, or overall engaging branding. Give them a reason to stay. You want to create social media posts that offer the resolution to a problem. This is a lot easier than it sounds.

The first steps are to sit and think, How can I help my audience? What is my target audience looking for? What kind of posts will attract them?

When you have a clear idea of your niche, you create catered content that is more likely to be cohesive and bring in traffic. Pay attention to what works, and what people are loving! Then do more of that.

Tip #3: Optimize your resources through hashtags and SEO strategies.

Hashtags can be tedious and confusing sometimes (most times), but don’t fall into the trap of copying and pasting a bundle of unrelated hashtags to your post. I recommend doing hashtag research and using a range of low to high competition hashtags. In addition to this, you want to incorporate brand and niche hashtags that match your content.

Flick or Hashtagify are great sites for hashtag research. Social media can help boost your organic rankings. I recommend doing some light competitor research to choose keywords that optimize your likelihood of engagement. Creating content that is easily shareable, offers a call to action is a great idea, needs to be saved by the viewer are all ways to increase your social media SEO.

This all not only gets you more site traffic but gives people a reason to go “Oh, I would use that resource.” BAM! Just like that, you get a trusted consumer. You gave them value and a reason to interact with your page.

Tip #4: Max out your platform’s tools.

Many people get on social media and only think about it as a means to post static content about their product or service. DON'T BE THAT GUY!

The key to maxing out your social media is to utilize the tools of the platform. Whether that’s a Facebook group, or sharing Instagram reels. If you have the option to go live more often, do it! This is a great way to increase Instagram growth.

Think about it, the more you interact with the platform the more people will interact with you. (Bonus, the algorithm loves it too!)

Tip #5: Engage with your audience and be authentic.

People are attracted to realness. No one wants to interact with a robot, even if that is the way the world is going (does this keep anyone else up at night, or is that just me?).

The more your audience can connect with you, the more engagement you will get. This includes quality images, maybe funny captions, and an active presence. Interact with your DM’s and your comment section!

The bigger your following, the harder this becomes. But if you’re committed to growing your social media platforms, or just starting out, this is super important! Your followers want to hear from you. Otherwise, why would they stick around? Remember, the key is to put yourself in the shoes of your audience.

These are some great starter tips for killing the social media game. This is just the beginning, so stick with us.

Start implementing these tips and watch your followers grow. Remember social media engagement is about relationships, not just the numbers!

Check out our Instagram for more helpful content, it’s what we’re here for! Best of luck out there!