Instagram Bio Tips and What to Include
Your Instagram bio is one of the most important aspects of your Instagram account. It’s the first thing people see when they land on your profile, and it’s your opportunity to make a great first impression.
A strong Instagram bio can help you attract new followers, showcase your personality, and even drive traffic to your website or business. It can also mean the difference between a visitor hitting follow, or tapping away.
So, what should you include in your Instagram bio? We're sharing 7 tips to craft a memorable Instagram bio so you can make a lasting impression that converts:
#1 - Keep it Short and Sweet
Your Instagram bio has a limit of 150 characters, so you’ll need to keep it short and sweet. Use concise language to describe who you are, what you do, and what sets you apart. Don’t be afraid to get creative with your wording, but make sure your message is clear.
#2 - Use Targeted Keywords in the Name Field
Did you know that the name field in your Instagram bio is completely separate from your username?
This section of your bio is the most valuable piece of free real estate Instagram offers you (for free at least). So make it worthwile!
Brainstorm keywords that your ideal customers/followers might be searching and find a way to incorporate these into the Name Field in your Instagram bio.
#3 - Include Contact Details
Your contact details should be easily accessible. If you have a business, you can include an email address for all business inquiries. If you prefer a more informal approach, you can, for example, encourage users to send you a direct message instead of an email.
#4 - Add a Call-to-Action
Your Instagram bio is a great place to include a call-to-action. This can be anything from “Check out my website” to “Follow me for daily inspiration.” Use action verbs to encourage people to take action.
#5 - Use a Link in Bio Tool
Instagram only allows one clickable link in your bio, so make it count.
To help you make the most of that single link, you can use tools, such as Feedlink, Linktree, Tap Bio, or Shorby that will direct users to another page with multiple links. This way, you can promote more than one link and even measure clicks.
This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.
#6 - Showcase Your Personality
Your Instagram bio is a great place to showcase your personality. Use humor, emojis, or fun language to show off your brand’s personality and tone. This will help you connect with your audience and stand out from the crowd.
#7 - Use Relevant Hashtags
Include relevant hashtags in your Instagram bio. This will help your profile show up in hashtag searches, making it easier for people to find you. Use popular hashtags in your industry, as well as your branded hashtags.
To Wrap it Up:
Your Instagram bio is a vital tool for attracting new followers and showcasing your brand.
Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.
Use these tips to create a strong Instagram bio that reflects your personality, attracts new followers, and drives traffic to your website or business. Remember to keep it short and sweet, use keywords and hashtags, include a call-to-action, and showcase your personality!
